There are many more ways to read news material these days, به لطف اینترنت. اینترنت دسترسی به اخبار را آسان می کند, نیاز به چیزی بیشتر از یک کلیک موس یا لمس انگشت شما ندارد. The Internet gives us many more places to get our news, whether that is the online version of our favorite newspaper, our favorite blog, or one of many social media outlets. The Internet also allows us to focus in more depth on the news that really matters to us and simply ignore all the news that doesn’t. پس از 2008, more people have gotten their news from the Internet than from newspapers, and the latter continue to decline.
So what does this mean for the future of those printed newspapers that keep piling up on the kitchen table or being thrown out often unopened? And if the adults are reading less of the printed versions, what will the younger generations be doing in the not too distant future?
If you are creative and innovative enough, you can re-invent any business in decline, راست? Even the struggling business of printed newspapers? The creators of America’s bestselling curriculum-based product, مغز تلاش, are proving that when it comes to kids and even their parents — بله, you can.
Using the funds made in America from مغز تلاش حراجی (the phenomenon celebrates its 20th anniversary this year with 36 million copies in print), Play Bac launched زندگی روزانه من, the first daily newspaper for kids, به 1995. Le Petit Quotidien و L’Actu followed in 1998. The three dailies currently have about 150,000 subscribers and 2 million readers in France.
Editor-in-chief and co-founder of Play Bac, فرانسوا دوفور, recently chatted with me about his follow-up to مغز تلاش and why he believes there is a future for printed dailies for kids.
What do you believe is so unique about your proposition for kids?
We have no competition in France. Le Petit Quotidien (7 years and up), زندگی روزانه من (10-14 سال), و L’Actu (14 and up) are the only daily papers available for kids aged 7 به 17, 6 days a week. Our concept is about getting kids to read for at least 10 minutes a day. In terms of our uniqueness? How about 99 percent of our readers keep all the issues. And how about 1 father out of 2 و 2 moms out of 3 also read our newspapers for kids.
Why do you think kids enjoy them so much?
Kids love them because the content is not adult news explained to kids! It is news a nine or 12 یا 15 year-old is interested in. ما به ندرت از ویژگی های یک مقاله در همان روز آن را در اخبار بزرگسالان منتشر. یک استثنا در روز بن لادن کشته شد. همچنین, من فکر می کنم بچه ها مثل این واقعیت است که مقالات ما کوتاه است (07:56 صفحه). مقالات ما نیز بسیار بصری هستند. سرانجام, روزنامه نگاری در روزنامه ما جدی است. این است کودکانه نمی.
Paper newspapers in this country are experiencing declines in their audiences. Can you give some examples of the kind of strong content you believe is attracting your audience?
من می توانم در یک نظر سنجی ماهانه هر روزنامه با پانل 200 خوانندگان. ما کشف کرده ایم که جوانترین خوانندگان می خواهم به خواندن داستان حیوانات باور نکردنی در اخبار. سطح سن بعدی از خوانندگان را دوست دارد به توسط اخبار شود شگفت زده. یک مثال از این خبر که رکورد جدید نشان می دهد است, اکتشافات جدید, یا اختراعات جدید. قدیمی ترین خوانندگان ما مانند اخبار در مورد بی عدالتی, مانند داستان در مورد مجازات اعدام و یا اشتباهات DNA. و همه خوانندگان دوست “درباره من به من بگویید” داستان, به این معنی داستان در مورد زندگی روزانه من در مدرسه یا در خانه که در آن من (the reader) can identify with someone in the news.
Are you intending to launch your newspapers for children on the Internet in the near future?
اول از همه, we will stay on paper because our audience really prefers to read on paper. Please note I said our audience prefers to “read” on paper not “communicate.” دوم, parents want their children to stay away from the Internet for at least 10 minutes a day. Parents don’t ask kids to read our newspapers. Parents just subscribe to them. The paper then arrives with the postman every morning. Parents would not pay for another Internet activity!
How do you see the evolution of the newspaper market in France and Europe for printed children’s newspapers, online news, and downloads to eReaders over the next 3 به 5 سال?
I do believe the revenues will continue to grow on tablets and eReaders. Our newspapers have been downloadable for a year already. But right now we only have 150 readers per day per app.
What opportunities are you pursuing internationally and what are your results to date?
We have licensees in English in Hong Kong and we are now expanding in Asia. We are also published in Arabic in Qatar. We’ll be expanding soon to other parts of the Middle East. We also do a weekly “best-of” in French in a Swiss Sunday paper, and in English in an Indian newspaper.
What viable role do you believe printed newspapers can play in the spectrum of media providing news information in the next twenty years?
I believe some older people will continue to read on paper (a luxury). در 49 years-old (before getting old!), I have given up paper for the iPad. When everybody has a tablet, I do not see a use for paper. با این حال, the viable role is still the editor. People can choose to build their own news sources for instance on Twitter. But nothing replaces a good editor, و من اضافه می کنم, یک ویرایشگر بصری خوب, creating the news for the reader so that it makes enjoyable and interesting reading.
Photos courtesy of Play Bac.
چگونه آیا ما به عنوان خوانده شده? انجمن صفحه
برای اطلاعات بیشتر چگونه می خواهیم به عنوان خوانده شده? مقالات: اینجا کلیک کنید
C. M. روبین نویسنده از سری آنلاین به طور گسترده ای به عنوان خوانده شده است, “جهانی جستجو برای آموزش و پرورش,” و همچنین نویسنده سه کتاب پرفروش, محتوی “رئال آلیس در سرزمین عجایب.”
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